How do you plan to achieve your identified outcomes?

You have identified the outcomes; now it’s time to design an effective and appropriate service response with your clients and community. Consider the systems and context in which you work and actively involve clients every step of the way.

The Design phase is a systematic process of gathering evidence and information on the most suitable program and service responses, determining fit (for your client group, organisation and community) and describing how proposed strategies will achieve outcomes (developing a theory of change).

Remember: Trialling and monitoring strategies to see what works (and what doesn’t) for your context is good practice, so don’t be disheartened if you find yourself repeating aspects of the Design phase before finding the right approach to achieve outcomes.

Reflect and Review

Effective practice is supported by a process of learning and continuous improvement: regularly take time out to Reflect and Review all the way through!

It is good practice to set up regular ‘check-in’ points to consider the data you have collected and how it can be used to strengthen your program or service. Start by asking:

  • What happened?
  • So what?
  • Now what?

Here are some Reflect and Review tools to get you started.

These resources can help you through the 'Design' phase:

OPEN Quick Guide: Design Step 1 – Design your program and its outcomes

Design your program and outcomes provides an overview of the design stage of the Outcomes Journey. Step1: Design your program, objectives and theory of change.

OPEN Quick Guide: Design Step 2 – Design your outcome measurement approach

Step 2: Design your outcome measurement approach.

OPEN Fact Sheet: Design – Data Collection

This fact sheet will introduce you to considerations for selecting data collection methods. Information gathered about the outcomes of programs and activities can help track progress and identify lessons and opportunities for improvement and determine whether outcomes have been delivered.

OPEN Fact Sheet: Design – Steps to plan your outcomes measurement approach

Measuring outcomes helps organisations to test what they are doing and the difference they are making, learn whether or not it is working, and continuously improve to have even greater impact. This test, learn and improve process can improve service design and delivery, drive innovation and support organisations to engage funders and the people they are working with.

OPEN Fact Sheet: Design – Getting started with program logic

The key tool in designing for outcomes is developing a logic model/map. A logic model makes clear our assumptions about how our actions will cause the outcome we are expecting. It encourages us to reflect on our intent, actions and desired result and to discuss them with others and make them explicit. This fact sheet refers to program logic and describes what is helpful at this level. For smaller scale activities, similar key questions and processes can help but these might not be documented as formally or involve the same degree of collaboration with others.

OPEN Template: Design – Program Logic Template

A simple Program Logic template, with suggestions for consideration.

AIFS: Surveys in the real world: What works and what doesn’t

2026

This webinar is the first in a three-part series on collecting and using evidence in Australian child and family services. It explores how surveys can be used effectively to gather data for monitoring, evaluation, and demonstrating impact. Hear practical insights from experts at the Parenting Research Centre on when surveys work best, common challenges, and how to design them well. Perfect for practitioners looking to improve their data collection approach.

AIFS: Communities for Children outcomes measurement matrix

2024

This resource supports Communities for Children (CfC) and other service providers in identifying valid and reliable tools to measure program outcomes. It helps practitioners select appropriate measures to assess impact in child and family services. The list is intended as a practical guide and does not constitute endorsement of any specific tools or products.

The Australian Centre for Social Innovation (TACSI) Toolkit

The Australian Centre for Social Innovation (TACSI) has a range of useful tools for co-design including a webinar exploring what is human centred design, and what does it take to do well?

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