The Annie E. Casey Foundation has produced a case study that examines the role of culture in establishing effective, evidence-based programs in African-American communities. The report suggests ways in which organisations can apply evidence-based practices and introduce innovative approaches and programs that respond to the needs of African-Americans. It emphasises that programs which are effective for one group might not be so for another. Success is dependent upon having a strong understanding of the unique cultural environment and on incorporating this understanding into the design and implementation stages of a program. This will also support community buy-in at the early stages of a community program or intervention.