Researchers at the Centre for Health and Social Research, Australian Catholic University, have released an article exploring the literature on the alcohol-related knowledge, beliefs, attitudes and expectancies of children aged 12 years and under. A comprehensive review shows that that children’s knowledge of, and attitudes towards, alcohol develop well before they drink alcohol, and are commonly formed through the media and social situations. Given this, alcohol education initiatives need to commence before children begin drinking, and should address social norms and expectancies.